NEI’s brand needed a refresh to align with their shift from ESG to performance and helping the company stand out in a competitive financial space. The goal was to appeal to financial advisors and institutional clients by enhancing the company’s image and reputation, key factors in advisor decision-making. The work included updating the visual language of the brand: colour palette, fonts, graphics, and imagery. Followed by creating an in-depth brand guidelines to ensure consistency. The refreshed brand was applied through mockups for the website, brochures, sales materials, presentations, and campaigns across digital and print platforms.
The Process
