Inspired by traditional Chinese family seals and the vibrant patterns of Asia.
This concept channels the small details and influences from the motherland. The patterns nostalgic of asian childhood – wallpaper, dishes, textiles. The stamp shape is rooted in tradition as in many Asian cultures, a stamp is representative of your signature. The house symbol was created to represent the sense of “Home” - a core value in the ARC story and can be used as visual shorthand for the brand.
Building the identity by pulling it apart.
To bring a sense of ownability and recognition to the brand every pattern and frame was crafted by pulling apart the pieces of the logo and putting them back together in intricate ways. Thus allowing them to easily make an entire space feel entirely ARC, before even seeing the logo.
