Boneshaker is Amsterdam Brewery's flagship IPA, so extending the line meant building on an icon without watering it down. For Juicy Haze IPA and Hazy Eclipse IPA, we hand drew two new cans, pulling from the loud, graphic energy of classic rock posters: bold illustration, with heavy loose linework and colour that hits from across the aisle.
The craft beer fridge is one of the most crowded shelves in retail, so every decision came back to one question: does it stop you in your tracks? The result is a pair of cans that feel unmistakably Boneshaker while earning their own spot on the shelf.
